Digital Signage - Cost of Ownership

A number of institutes such as Point of Purchase Advertising International (POPAI) have conducted studies on consumer behavior. Their conclusion is that 70%-75% of all purchase decisions are made by the shopper as he or she is actually walking around shopping. Another study conducted by Arbitron found that shoppers are extremely receptive to retail ads with nearly 30% of retail ads viewers making unplanned purchase. Looking at these impressive results, both product manufacturers and store owners should consider spending more in point of purchase advertising than on traditional media such as radios and newspapers.

In-store advertising is not something new, almost all stores use some form of poster ads. But what is new is that these poster ads can now be displayed on TV screens instead. There are a number of advantages when stores switch from paper posters to digital signage TV screens. One advantage is the ability to change messages in real time and enable just-in-time marketing. Another is the unlimited content that can be posted at every display location, which is particularly valuable when space is at a premium. These digital signage screens can be controlled over the Internet so that content management can be done remotely.

With the falling prices on larger screen monitors and the low subscription rate on MyAdTV digital signage software services, you can’t afford not to use MyAdTV digital signage. Even with a 42” plasma screen, the cost of the entire hardware setup may well be under $2000.

MyAdTV’s digital signage software runs on any PC and does not require any software installation, so maintenance cost is kept to a minimal. The software user interface is specifically designed for non-technical users. Store managers can manage the content from a remote computer in the back office or at any other location.

Admittedly, not all store owners or managers wish to spend time in designing advertising content. With MyAdTV’s flexible account architecture, a store owner can subscribe to an additional user account so that a content designer can upload the materials to designated display locations while the owner retains full control of the content.

About MyAdTV, Inc.
MyAdTV is a software service provider dedicated to bringing digital signage solutions to the masses. We provide a complete solution to in-store advertising and on location ad sales free of charge to the public. Our two patent pending flagship technologies include a hierarchical account architecture and a fully automated ad trading and exchange platform. To sign up for a free account, please go to myadtv.com.

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