Get local customers to come visit your store using digital signage
Using digital signage is the most effective and inexpensive way to get local or on-site customers into your store. You can place a monitor by the show window and you can exchange ads with your neighboring stores who are also using digital signage.
Customers are most interested in specialties and promotional items. If you can raise their interest, they will come in to find out more about what you are offering. If you store is located in an area that has after hour foot traffic, you should keep the digital signage running all night. You never know when a potential customer may pass by your store.
Exchanging ads with your neighboring stores is a great way to promote each other’s businesses. For example, if you are located in a strip mall along with 15 other stores, customers who shop in one store may discover your special promo from the ad you post on your neighbor’s digital signage screen. Since these customers are on location and it doesn’t take much to walk over to your store, you can easily and quickly acquire their patronage. Most of us like to shop or seek services close to where we work or live, usually within a 2 to 3 miles radius. So it is very beneficial to exchange ads with stores that are within that range.
MyAdTV offers a web-based software application that allows you to run your ad content right on your own PC. No software installation is required, just Microsoft Internet Explorer browser; a regular PC connected to the Internet is used for content creation and playback; content is controlled and updated remotely with no interruption to the display. The software also has an ad trading system called MyAdXchange for business owners to swap ad space with their neighbors. You can go to www.myadtv.com to sign up for a FREE ‘Starter Package’ and gain access to the service. You can self-start in less than 30 minutes by following the step by step user guide provided.
There are some cabling and equipment placement choices if you plan to place a monitor by the show window. One choice is to use a laptop with a wireless adapter for content playback. The wireless adapter provides the connection to the Internet instead of having to install Ethernet cable. A laptop is small enough to locate virtually anywhere in your store. These days, you can get a wireless laptop for as little as $650. Another choice is one of the compact desktops that come with a micro ATX chassis. Their typical dimension is 3.7”(W) x12.4”(H)x 14.4”(D) or 94mm(W)x315mm(H)x366mm(D). Similarly, if you are inside a mall, it is also a good idea to place a monitor outside the entrance. You can, for a price, find some monitors that have built-in PCs inside the monitor casing. Or you could find monitor floor stands that can accommodate both the monitor and laptop.
Click here to find out more on MyAdXchange.
Click here to read about building your own wireless digital signage system.
About MyAdTV, Inc.
MyAdTV is a software service provider dedicated to bringing digital signage solutions to the masses. We provide a complete solution to in-store advertising and on location ad sales free of charge to the public. Our two patent pending flagship technologies include a hierarchical account architecture and a fully automated ad trading and exchange platform. To sign up for a free account, please go to myadtv.com.
Search keywords: dynamic digital signage, in-store advertising, on-location ad sales, digital signage advertising, digital signage solutions, signage display, electronic signs, point-of-sales advertising, retail marketing, advertising networks, advertising media, point-of-purchase solutions, out-of-home advertising, narrowcasting, place-based media, free digital signage software, retail marketing, retail industry, electronic signage, retail media networks, start a small businesses, retail chain stores, retail store advertising, retailing industry, shopping mall advertising, turnkey digital signage systems
Customers are most interested in specialties and promotional items. If you can raise their interest, they will come in to find out more about what you are offering. If you store is located in an area that has after hour foot traffic, you should keep the digital signage running all night. You never know when a potential customer may pass by your store.
Exchanging ads with your neighboring stores is a great way to promote each other’s businesses. For example, if you are located in a strip mall along with 15 other stores, customers who shop in one store may discover your special promo from the ad you post on your neighbor’s digital signage screen. Since these customers are on location and it doesn’t take much to walk over to your store, you can easily and quickly acquire their patronage. Most of us like to shop or seek services close to where we work or live, usually within a 2 to 3 miles radius. So it is very beneficial to exchange ads with stores that are within that range.
MyAdTV offers a web-based software application that allows you to run your ad content right on your own PC. No software installation is required, just Microsoft Internet Explorer browser; a regular PC connected to the Internet is used for content creation and playback; content is controlled and updated remotely with no interruption to the display. The software also has an ad trading system called MyAdXchange for business owners to swap ad space with their neighbors. You can go to www.myadtv.com to sign up for a FREE ‘Starter Package’ and gain access to the service. You can self-start in less than 30 minutes by following the step by step user guide provided.
There are some cabling and equipment placement choices if you plan to place a monitor by the show window. One choice is to use a laptop with a wireless adapter for content playback. The wireless adapter provides the connection to the Internet instead of having to install Ethernet cable. A laptop is small enough to locate virtually anywhere in your store. These days, you can get a wireless laptop for as little as $650. Another choice is one of the compact desktops that come with a micro ATX chassis. Their typical dimension is 3.7”(W) x12.4”(H)x 14.4”(D) or 94mm(W)x315mm(H)x366mm(D). Similarly, if you are inside a mall, it is also a good idea to place a monitor outside the entrance. You can, for a price, find some monitors that have built-in PCs inside the monitor casing. Or you could find monitor floor stands that can accommodate both the monitor and laptop.
Click here to find out more on MyAdXchange.
Click here to read about building your own wireless digital signage system.
About MyAdTV, Inc.
MyAdTV is a software service provider dedicated to bringing digital signage solutions to the masses. We provide a complete solution to in-store advertising and on location ad sales free of charge to the public. Our two patent pending flagship technologies include a hierarchical account architecture and a fully automated ad trading and exchange platform. To sign up for a free account, please go to myadtv.com.
Search keywords: dynamic digital signage, in-store advertising, on-location ad sales, digital signage advertising, digital signage solutions, signage display, electronic signs, point-of-sales advertising, retail marketing, advertising networks, advertising media, point-of-purchase solutions, out-of-home advertising, narrowcasting, place-based media, free digital signage software, retail marketing, retail industry, electronic signage, retail media networks, start a small businesses, retail chain stores, retail store advertising, retailing industry, shopping mall advertising, turnkey digital signage systems
posted by MyAdTV @ 11:58 AM
0 Comments:
Post a Comment
<< Home